18. COMPLIMENTARY PRODUCTS AND SERVICES - Jack’s Skool Empowerment - Empowering Skoolers - Jack’s Redundancy Empowerment - Carew

18. COMPLIMENTARY PRODUCTS AND SERVICES

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A Skool community can be important on its own, but its potential is substantially increased when it is accompanied by complementing products and services. These additions do not only increase income. They enrich your members' experiences and help to build a more complete ecosystem.

The idea is simple. Your community provides continual support and connection, whereas your additional offerings provide targeted solutions or deeper guidance. When these aspects work together, they produce a more complete experience.

One of the most common complementary services is coaching. This can be offered on a one-on-one basis or in small groups. While your Skool community provides general guidance, coaching allows you to address specific challenges in a more personalised way. This creates an additional layer of value for members who want more direct support.

Workshops and intensive sessions are another effective option. These are usually time-bound and focused on a specific topic or outcome. For example, you might run a workshop on improving writing skills, building a portfolio, or structuring a business idea. These sessions provide depth and can help members achieve results more quickly.

Digital products also fit naturally into this structure. Templates, frameworks, and guides can help members implement what they are learning in a practical way. These products act as tools that support the ongoing learning happening within your community.

There is also room for done-for-you or done-with-you services, depending on your niche. Some members may prefer to have certain tasks handled for them or to work closely with you to achieve a specific outcome. Offering these options allows you to serve different needs within your audience.

Another complementary element is external content. This could include newsletters, podcasts, or videos that extend the reach of your community. These platforms can attract new members while also providing additional value to your existing audience.

Partnerships can also play a role. Collaborating with others who offer related services can enhance your community. For example, if your focus is on writing, you might partner with editors, designers, or publishers. This creates opportunities for your members while expanding the value of your ecosystem.

It’s important to ensure alignment between your community and your complementary offers. Everything should feel connected and relevant. If your additional products or services feel unrelated, they can create confusion rather than value.

Pricing is another consideration. Your community may have a recurring fee, while your complementary offers can be priced separately based on their depth and level of support. This creates flexibility for your members. They can choose how deeply they want to engage.

Could these be of benefit?

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